Marketing Automation Expert
Kitchener-Waterloo, ON
Technical Skills
Marketing Automation Strategy
Data Analytics & SQL
Revenue Optimization
Development
HTML / CSS / JS
SQL / SOQL / AmpScript
Kevin Mooney is a marketing automation expert based in Kitchener, ON, Canada. I specialize in the technical architecture required for modern digital marketing and sustainable revenue optimization.
I enjoy engineering complex, highly personalized customer journeys using my specialized knowledge of the operations and compliance constraints of the retail, financial, and insurance industries.
I maximize marketing ROI by closing the gap between raw data and customer action. By bridging complex SQL-based data warehouses with modern orchestration engines, I design the lifecycle attribution and lead scoring frameworks that drive measurable bottom-line growth.
I engineered a sophisticated, data-driven post-booking journey that transformed raw purchase data into a high-conversion automated workflow. By integrating complex relational databases with our marketing orchestration engine, I built a logic-based "Action Flow" that triggered personalized communications at every critical stage, from initial confirmation through to real-time airport arrival and on-trip offers.
Key Outcomes:
Revenue Generation: Successfully deployed cross-sell frameworks that directly contributed to lead and revenue growth YoY.
Architectural Precision: Designed the logic for real-time geolocation triggers and dynamic content delivery, ensuring relevant messages were sent at the exact moment of need.
Compliance-First Design: Built with a secure-by-design approach to meet strict regulatory and privacy requirements.
Flight Centre Travel Group
Engineered data-driven customer journeys and cross-sell frameworks in Salesforce Marketing Cloud that drove TTV growth and lead acquisition, contributing to $1.5M+ in lead and revenue growth YoY (2024/25).
Meridian Credit Union
Bridged secure relational databases with personalized marketing asset delivery to increase share of wallet and create highly personalized upsell recommendations.
Sun Life Financial
Spearheaded digital strategy and platform migrations, ensuring CASL/AODA compliance across automated assets.
Enterprise project governance and Agile methodologies for Marketing Ops transformations.
Strategic study of omni-channel campaign architecture.