Marketing Automation Expert
Kitchener-Waterloo, ON
Technical Skills
Marketing Automation Strategy
Data Analytics & SQL
Revenue Optimization
Development
HTML / CSS / JS
SQL / SOQL / AmpScript
Kevin Mooney is a marketing automation expert based in Kitchener, ON, Canada. I specialize in the technical architecture required for modern digital marketing and sustainable revenue optimization.
I enjoy engineering complex, highly personalized customer journeys using my specialized knowledge of the operations and compliance constraints of the retail, financial, and insurance industries.
My ambition is maximizing marketing ROI through lifecycle attribution, lead scoring frameworks, and cross-platform data integration to create impactful user experiences and drive results.
Download my latest white paper: "Scaling Secure Marketing Automation in Financial and Retail Services."
Learn how to integrate complex databases with automated marketing platforms to create impactful and compliant user journeys.
Coming soon: this technical resource will be available shortly.
Flight Centre Travel Group
Engineered data-driven customer journeys and cross-sell frameworks in Salesforce Marketing Cloud that drove TTV growth and lead acquisition, contributing to $1.5M+ in lead and revenue growth YoY (2024/25).
Meridian Credit Union
Bridged secure relational databases with personalized marketing asset delivery to increase share of wallet and create highly personalized upsell recommendations.
Sun Life Financial
Spearheaded digital strategy and platform migrations, ensuring CASL/AODA compliance across automated assets.
Enterprise project governance and Agile methodologies for Marketing Ops transformations.
Strategic study of omni-channel campaign architecture.