Kevin Mooney Marketing Automation Kitchener Waterloo ON

Kevin M

Marketing Professional

Waterloo, ON

Skills

Marketing Automation Strategy

95%

Data Analytics

90%

Project Management

85%

Marketing Operations

80%

Languages

HTML / CSS

SQL / SOQL

AmpScript

JavaScript

Work Experience

Marketing Automation Manager

Flight Centre Travel Group

Jun 2021 - Present

Transitionined marketing from tactical email sends to complex, data-driven customer lifecycles within Salesforce Marketing Cloud.

Automation Strategy: Engineered end-to-end customer journeys and automated cross-sell/upsell frameworks to maximize TTV.
Data Management: Managed complex audience segmentations and cross-platform integrations (Meta/Google Ads) to ensure a unified "source of truth."

Marketing Automation Manager

Meridian Credit Union

Jun 2019 - Jun 2021

Led technical execution of member-centric automation strategies. Bridged the gap between high-security relational databases and personalized marketing delivery.

Full-Stack Development: Utilized HTML, CSS, and JavaScript to build AODA-compliant, high-converting landing pages and responsive templates.
Relational Data Integration: Engineered custom integrations between primary banking data systems and MarTech software.

Digital Marketing Specialist

Sun Life Financial

Dec 2015 - Jun 2019

Spearheaded digital strategy for cross-functional business units, focusing on the migration and optimization of legacy marketing platforms into Salesforce and IBM Marketing Cloud.

Attribution & Insight: Developed scoring models and behavioral triggers to identify and optimize touch points in the sales funnel.
Compliance Architecture: Established rigorous intake processes to ensure 100% CASL and AODA compliance across all automated assets.

Technical Account Manager

Netmosphere Design Inc.

Apr 2008 - Feb 2013

Full-stack developer and client strategist. Managed the intersection of custom code and digital revenue growth for diverse client portfolios.

Custom Engineering: Built custom WordPress themes and lead-capture solutions using PHP, MySQL, and JavaScript.
Operational Roadmapping: Consulted with stakeholders to translate business needs into technical delivery schedules and action plans.

Education

Project Management | University of Toronto

2022 - 2023

Focused on enterprise-level project governance, risk mitigation, and Agile methodologies—essential for leading complex Marketing Ops transformations.

Digital Marketing Management | University of Toronto

2017 - 2018

Strategic study of omni-channel campaign architecture, performance marketing, and high-level brand management.

B.A. (Hons) AEDT, Digital Technology | Ontario Tech University

2012 - 2015

Honors degree focusing on the intersection of educational technology and digital frameworks.

Associate's Degree, Web Development | Durham College

2003 - 2005

Foundation in core web languages and technical logic that informs my current ability to engineer custom marketing automation solutions.