Colour Preference Info-graphic – Graphic Design Sample

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Final Design Challenge: Create A Learning Object

Introduction: For the final graphic design assignment we were assigned the task of creating an object that teaches or presents a concept. I chose to create an info-graphic which presents some of the concepts of color psychology. I chose this as my final project for two reasons. The first being that I was interested in the subject matter. When I was creating my info-graphic resume I stumbled across an article on color psychology and I found it quite interesting. The second reason I chose to create this resource is because I think that these concepts can be applied in many disciplines therefore i think the info-graphic is something that other’s may benefit from and possibly use.

Audience: Marketing professionals/packaging designers/fashion designers/interior designers or anybody interested in learning more about color psychology.

Tools: Adobe Photoshop, Adobe Indesign, Adobe Illustrator.

Action Plan

What problem are you trying to solve?

I am trying to present color psychology concepts in a visually appealing manner. I think this approach may be a popular alternative to reading a book or journal article about the same subject matter.

What are your goals?

My goal is to present a visually pleasing object that still has educational value. I would like for this to be something that people may actually use. It may be something that assists them in effectively choosing colors for their marketing materials, choice of clothing or other design aspirations.

Barriers, Constraints and Challenges?

There are a few barriers/challenges that I am facing. I am still fairly new to Adobe InDesign and Photoshop. This layout will be quite large and there is a lot of information to condense. I am concerned that the overall look of the document may get cluttered looking or seem overwhelming which would deter people from actually using it.

Also, I will be using a lot of different colors. I will have to apply effective color theory and practices to ensure that the document doesn’t look unbalanced.

Determine the mediums: I will be using the Adobe Creative Suite to create this info-graphic. Which will be published as a PNG file and the posted to my WordPress site.

Timeline: 4 – 6 Weeks

Info-graphic Layout Concept

Info-graphic Layout Concept



Resource Collection



I am going to have some stats on color preference by gender so I will use these toilet symbols.


A chart made in Adobe Illustrator which shows the color preferences of males.


A color psychology info-graphic needs a colored brain! I find it a little dull though I will use Photoshop at some point to brighten it up.


I might try and put the color brain inside this silhouette. Or maybe I’ll use it for something else.


Female color preference wheel. Made in Adobe Illustrator


I think I might have a puzzle or something with all of the different colors and their meanings. Solving the puzzle of color psychology ?


Draft Number 1: This is the first stage. I laid out the headings and some of the dividers.   I also put together the basic layout and structure.

My first attempt.

My first attempt.

So after my initial layout I realized that I need to make a lot of space for text.  As this is an INFO-graphic I need to obviously add info.  I have also been doing a lot of reading and research and have found a lot of good information to use.  I am going to spend sometime this weekend adding info and adjusting the layout.


Well here is my final product! Overall I’m very happy with it. I feel that it looks great and effectively communicates a lot of information both visually and with the included text.  I have included a reflection paper and link to a peer assessment below.


imagebot_com-2012042714194724316final learning object reflection